The Challenge
In high-risk operational environments, even small distractions can lead to serious accidents.
One recurring issue was the use of mobile phones while driving — a behavior that is difficult to regulate and often underestimated.
The challenge was not just to inform employees about the risk, but to create a communication approach that could influence behavior in real conditions.
Approach
Instead of relying on generic warnings or overly technical explanations, the focus was on clarity, immediacy, and relevance.
The communication needed to:
- be instantly understandable
- connect with real driving situations
- make risk visible and concrete
- reinforce safe behavior through consistent messaging
The goal was to structure a message that people could quickly recognize, remember, and apply in their daily work.
Solution
An internal communication campaign was developed around the idea of using the five senses while driving to reinforce awareness and attention.
The campaign included:
- a 20-minute structured presentation, designed to be delivered across the organization at a national level
- Short videos to reinforce the message in a direct and accessible way
- clear and consistent safety messages adapted to real operational contexts
My role was to design the communication approach and coordinate its development, working together with the company’s Head of Risk Prevention and the audiovisual production team.
I made storyboards, AI images and low quality videos to guide the audiovisual team.
This ensured that the content was both technically accurate and easy to understand in practice.
The central idea was simple:
Make the risk impossible to ignore
Outcome
The result was a communication system that:
- translated a safety issue into a concrete behavioral message
- scaled consistently across the organization
- connected directly with everyday driving situations
- More importantly, it shifted the message from abstract safety guidelines to something immediate, practical, and actionable.
Key Insight
People don’t change behavior because of more information.They change when the message becomes clear, relevant, and easy to apply.
