Making Certification Visible and Meaningful for People

Case Story – Ministry of Energy / SEC — Product Certification Label (Sello SEC)

Context

In Chile, electrical and fuel-based products were historically labeled with multiple certification seals.

These seals varied in shape and format, making them difficult to recognize and understand. As a result, users lacked clear information about product safety, origin, and validity.

Challenge

The problem was not only complexity — it was invisibility.

People did not clearly understand what the certifications meant, nor how to identify whether a product was safe or compliant.

The challenge was to create a unified system that could be easily recognized, trusted, and understood by the general public.

Approach

We approached the problem by asking:

How can we make certification simple, visible, and meaningful in everyday life?

To address this, we:

analyzed hundreds of certification systems worldwide
evaluated technical feasibility and production costs
studied user behavior and recognition patterns

At the same time, we identified a key opportunity:

a label placed on millions of products could become a powerful communication channel.

Solution

I designed a single, unified certification label for all regulated products.

The solution combined:

a clear and recognizable visual identity
a standardized format across all products
integration with a digital platform

Each label includes a unique, scannable code that allows users to access detailed product information directly from their smartphones.

This project was recognized with a national innovation award in Chile, highlighting its impact in improving how people understand and interact with product certification. I was invited and travelled to USA to present the solution at CPSC (Washington) and UL (New York).